“Our Planet” by DuMont is the official illustrated book for the Netflix documentary series of the same name and impresses with breathtaking images of the fascinating beauty of our planet. Both the illustrated book and the series impressively show that it is not yet too late for our world – nature has the ability to regenerate if we humans act consciously now and make sustainable decisions.
To convey this message effectively at the point of sale, we developed the DuMont POS campaign “Our Planet”. With large-format, impressive nature photos and the concise campaign headline “Discover. Marvel. Preserve.”, customers’ attention is drawn directly to the topic. The campaign makes it clear how valuable and worthy of protection our environment is and invites people to take a closer look at the beauty and fragility of our planet.
Through a targeted, emotional approach at the point of sale, the DuMont POS campaign “Our Planet” ensures a strong presence for the illustrated book and inspires people to stand up for the preservation of our unique planet.
The shape of the PoS display is reminiscent of a television screen and thus creates a connection to the Netflix documentary. The high-quality book presentation gives the title added value and attracts attention. The PoS measures were rounded off with a decorative flag.
Video ads were placed on Instagram and Facebook at the launch and later in the year on special campaign days such as Global Tiger Day or World Ocean Day.
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