The Egle brand offers food for a health-oriented target group exclusively via mail order. All products have a special nutritional value, which can be recognized by a colour scheme in the Egle food concept.
On the basis of a brand workshop, we developed the brand core and brand identity, defined objectives, worked out a clear positioning and carried out a complete packaging relaunch.
The Egle logo was revised and the color coding within the food concept was clarified. Ingredients and contents are presented on the packaging with a culinary and high-quality look.
A high proportion of white on the packaging underlines both the self-similarity and the premium orientation of the products, which consist largely of ingredients from organic farming or organic animal husbandry.
