With ‘thinking ahead’ as the guiding principle, HiPP’s sustainability communication seamlessly follows on from the campaign motto ‘Organic thinking ahead’. This claim is reflected in every detail – from consistently sustainable production to transparent reporting. The HiPP Sustainability Report comprehensively documents how the company assumes its responsibility for the environment, society and future generations. We have already designed this report in 2020 and now also in 2022 to make HiPP’s sustainable successes and goals clear and tangible.
The design of these reports follows a clear line: emotional, approachable and authentic. Generous, atmospheric photographs convey HiPP’s deep conviction and commitment to a sustainable future. They not only show organic farming and environmentally friendly production processes, but also the people who are passionately behind the products. The combination of nature shots and authentic portraits brings the topic of sustainability to life in an inspiring and tangible way.
In addition, lovingly designed charts and infographics enrich the visual world of the reports. They illustrate complex figures, data and facts in an intuitive way and make HiPP’s sustainable successes and progress easy to understand. Whether CO₂ reduction, resource-saving production or innovative packaging solutions – all important key figures are clearly visualized.
We also rely on clear, transparent and comprehensible language in the textual design, which both informs and inspires. In this way, HiPP’s sustainability strategy is not only documented, but also conveyed emotionally.
This well thought-out combination of strong images, clear messages and appealing graphics creates a sustainability communication that not only provides facts, but also encourages people to think further – in the spirit of “thinking organic further”.
The butterfly, which bears the botanical name “Rohdochlora claushippi”, is a prominent feature of these reports. The Munich State Zoological Collection has named the butterfly after Claus Hipp in recognition of his commitment to species conservation.
HiPP introduced EMAS, short for Eco-Management and Audit Scheme, at one of its sites back in 1995. Today, all locations are EMAS-certified. EMAS is the world’s most demanding environmental management system, in which companies disclose all environmental aspects, from energy consumption and waste to emissions, and set clear targets for improvement. These data and targets are recorded in an environmental statement and checked by an external auditor. We have designed these environmental statements for the five HiPP sites in Germany, Austria, Croatia and Hungary, in some cases in several languages.
You can read the individual sustainability reports here.
