MOGLi – a start-up that got off to a flying start in the organic sector and quickly positioned itself as an innovative provider of natural and child-friendly organic snacks. However, as with many young companies, new challenges and market changes arose over time, necessitating a strategic realignment.
During a comprehensive strategy workshop, the positioning was specifically adapted to the market conditions in order to remain successful in the long term. Essential decisions were made in the process: MOGLi’s profile was sharpened by consistently focusing on Demeter quality – a conscious decision in favor of the highest organic standards and sustainable agriculture. The company also opened up to new sales channels in order to place the products even better in stores and reach more families.
It was particularly important to further strengthen the original brand vision: to inspire children to eat healthily and to offer them high-quality, natural products that are fun and at the same time have a positive influence on their eating habits. With this clear focus, MOGLi was able to develop further and consolidate its position as a pioneer in the field of organic snacks for children.
This became the brand promise “Natural tastes better”. It is now an integral part of all packs and combines the three cornerstones of organic snacks: few, selected ingredients, always organic, if possible Demeter and genuine, original taste.
With the complete packaging relaunch and the communication concept, it is now very clear what MOGLi stands for: for small, child-friendly snacks that contain everything that nature has to offer. The new design picks up on the motif of the brand name with lively colors and animal illustrations and conveys the naturalness of the ingredients in a child-friendly way. More information about our customer MOGLi here.
