MOGLi – A start-up with a brilliant start, then the need and the right decision to adapt the positioning to market conditions at a strategy workshop: sharpen the profile, focus consistently on Demeter, open up to new sales channels and clarify the vision of inspiring children to eat healthily.
This became the brand promise “Natural tastes better”. It is now an integral part of all packs and combines the three cornerstones of organic snacks: few, selected ingredients, always organic, if possible Demeter and genuine, original taste.
With the complete packaging relaunch and the communication concept, it is now very clear what MOGLi stands for: for small, child-friendly snacks that contain everything that nature has to offer. The new design picks up on the motif of the brand name with lively colors and animal illustrations and conveys the naturalness of the ingredients in a child-friendly way.
