When a well-known chef, entrepreneur and TV star puts his name on a product, there is more behind it than just marketing. There is attitude behind it. That was precisely our starting point. For Johann Lafer’s confectionery range, we developed a design concept that honestly translates the chef’s world:
precision craftsmanship, well thought-out strategy, with a genuine claim to enjoyment.
The detailed, high-quality illustrations were created directly from the recipes and ingredient worlds of the products. They make the variety of flavors and the depth of craftsmanship visually tangible and combine classic design techniques, specifically arranged image material with AI-supported processes. The decisive factor here was always the creative elaboration and craftsmanship of our design team.
The packaging itself was deliberately designed to be clear and minimalist. Fine finishes with copper foiling set specific accents. The result is an appearance that makes an immediate impact on the shelf: clearly differentiated, elegant without exaggeration. The system design simply grows with you – new varieties can be seamlessly integrated. A brand that delivers what the name promises. And a design that shows exactly that.
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