The organic mineral water from Rheinsberger Preussenquelle’s own spring is specially designed for the Berlin-Brandenburg region. In order to discuss the values and mission of organic mineral water credibly and openly with regional consumers, we have been communicating various topics such as sustainability, organic farming and water protection for Preussenquelle in our own blog at stays-natural.com.
With the aim of expanding the Rheinsberger Preussenquelle community and establishing direct contact with sustainable projects from the Berlin-Brandenburg region, we have developed the “Nachhall” as an independent sustainability award. Meaningful projects and committed people with creative ideas from the region were able to apply for the “Sponsorship Award for Sustainable Commitment” for the first time in 2020.
Projects for water and soil protection were awarded according to the motto “Acting sustainably together”. The winners were selected by both an expert jury and an online audience via voting. The winners were each awarded a grant of 1,500 euros. The participation of the online community creates a win-win situation: Firstly, the sponsorship award raises awareness of the projects. On the other hand, Rheinsberger Preussenquelle benefits from spreading the campaign on the social media profiles of the participants – which leads to a significant increase in the number of clicks on the blog, landing page and website. Thanks to this success, the “Nachhall” will be awarded every year in future.
We not only developed the entire concept for the campaign, but also designed a wide range of online and print advertising materials. These included a six-page application flyer, a bottle back label, advertisements, various roll-ups and Facebook profile elements, Facebook ads and a dedicated landing page.
Of the 40 or so projects nominated in the end, winners were chosen in four categories. More than 4,500 motivated people actively registered on the website to vote for the Audience Award – an all-round successful result. The official award ceremony for the “Nachhall” 2020 was postponed to the fall due to the current coronavirus situation.
