For the launch of the Silit cooking pot series “Quadro” – the first square pots – we developed the entire communication concept and implemented all means and measures for the product launch.
The new launch was accompanied by a social media campaign focusing on the benefits of the larger capacity compared to round pots. To illustrate this, there was a competition focusing on the special shape and the larger volume.
Facebook was used to estimate how many peas are in a Quadro. The campaign was announced with an advertising campaign, Facebook teasers, ads and posts. A total of 2,645 players and 11,153 peas took part in the Silit cooking pot competition.
