With assets of around €1.5 billion, the Software AG Foundation is one of the largest charitable foundations in Germany. It is anthroposophically motivated and only supports projects that serve the common good. This aspect and a clear visual differentiation from Software AG are conveyed to the outside world by the new corporate design, which was developed in close cooperation with the customer.
The design language and color scheme of the new design is strongly inspired by the anthroposophical theory of color and form.
The new foundation magazine “implizit” was developed as part of the new brand identity. Each issue deals in depth with a key topic and presents related projects.
The new magazine strengthens public awareness of the foundation and provides comprehensive insights into the projects supported.