Weleda’s Christmas Campaign 2019

As one of the strongest brands for gifting, Christmas is a very important and lucrative time for Weleda. With very eye-catching PoS presentations and lovely designed present packaging we create a highlight for retailers each year. With success: in 2019 the gift sets and PoS advertising material for retailers completely sold out.

We designed and developed distinct present packaging for different price ranges and target groups. By using different materials, moldings and unique designs we offer consumers a large selection – fitting for every taste.

While producing the present packaging we made sure that sustainable materials were being used, like eco-friendly cardboard packaging such as PaperWise, textiles certified by GOTS or wood from sustainable forestry.

For pre-Christmas season we developed and designed a new Advent calendar containing 24 small natural cosmetic gifts. We also payed attention to sustainable materials: the finishes are as eco-friendly as possible and we completely refrained from using stamping foil.

To stage the gift sets at the PoS we developed a floor display, which is accessible from all sides. Set up in a few steps the display has a lot of space for the gift sets and gives retailers many options for individual product placement. High quality window displays complete the PoS materials.