The Weleda Christmas Gift Set stands out with its striking point-of-sale display and lovingly designed gift packaging. As one of the strongest “gift brands,” the Christmas season is an important and high-sales promotional period for Weleda. We were able to support this effort with a well-thought-out packaging design and, as we do every year, create a highlight in specialty stores. And it was a success: In 2019, the gift sets and point-of-sale promotional materials sold out completely for specialty retailers well in advance.
For the PoS, we designed and developed individual gift packaging for different price ranges and target groups. By using different materials and shapes as well as an individual design, we offer the end consumer a wide selection for every taste.
Every gift box is produced using sustainable materials: Environmentally friendly cardboard packaging such as PaperWise, GOTS-certified textiles or wood from sustainable forestry are used.
We developed and designed a new Advent calendar with 24 small natural cosmetics gifts for the run-up to Christmas. Here, too, we paid attention to sustainability: The finishes used are as environmentally friendly as possible and embossing foil was completely avoided.
A floor display accessible from all sides was developed to showcase the Weleda Christmas gift set at the PoS. Set up in just a few simple steps, it offers plenty of space for the gift sets and gives retailers plenty of scope for customization. A high-quality shop window decoration rounds off the PoS presentation.
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Our client: Weleda
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