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Weleda’s Christmas Campaign 2019

As one of the strongest brands for gifting, Christmas is a very important and lucrative time for Weleda. With very eye-catching PoS presentations and lovely designed present packaging we create a highlight for retailers each year. With success: in 2019 the gift sets and PoS advertising material for retailers completely sold out.

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We designed and developed distinct present packaging for different price ranges and target groups. By using different materials, moldings and unique designs we offer consumers a large selection – fitting for every taste.

While producing the present packaging we made sure that sustainable materials were being used, like eco-friendly cardboard packaging such as PaperWise, textiles certified by GOTS or wood from sustainable forestry.

For pre-Christmas season we developed and designed a new Advent calendar containing 24 small natural cosmetic gifts. We also payed attention to sustainable materials: the finishes are as eco-friendly as possible and we completely refrained from using stamping foil.

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To stage the gift sets at the PoS we developed a floor display, which is accessible from all sides. Set up in a few steps the display has a lot of space for the gift sets and gives retailers many options for individual product placement. High quality window displays complete the PoS materials.





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