Simply closer to you” – this is the claim under which Stadtwerke Gmünd is presenting its new image campaign, which focuses on its role as an indispensable part of city life. We developed six eye-catching motifs that visualize Stadtwerke’s presence in the elementary areas of electricity, water, light and leisure. The campaign makes visible where and how Stadtwerke contributes to the quality of life in Gmünd on a daily basis – often inconspicuously, but always essential.
Another key topic that we have integrated into the campaign is the continuous expansion of the infrastructure for e-mobility. Stadtwerke Gmünd is making an important contribution to the mobility transition by providing charging solutions and expanding a sustainable transport network. By specifically addressing this forward-looking topic, the campaign not only emphasizes the innovative strength of Stadtwerke Gmünd, but also demonstrates its commitment to sustainable urban development.
A key feature of the campaign is its authenticity: instead of relying on anonymous models, the images were created using real employees of Stadtwerke Gmünd. In collaboration with our in-house photo studio VISCOM, we created lively and realistic photos that give Stadtwerke Gmünd a personal face. The people behind the services come to the fore – as dedicated specialists who enrich life in Gmünd with their daily commitment.
This image campaign conveys the proximity of Stadtwerke Gmünd to its citizens in an emotional and informative way. The message is clear: Stadtwerke Gmünd is more than just a utility company – it is a reliable partner that supports everyday life in a variety of ways and shapes it sustainably.