Weleda Skin Food skin cream is considered an all-rounder in natural beauty care and was developed in 1926 according to the principle of holistic care for “hungry” skin. Based on the legendary Skin Food formula, three new products have now been launched to meet the needs of dry to very dry skin.
We accompanied large parts of the market launch of the new superfoods for the skin: from the trade fair appearance at the natural cosmetics trade fair VIVANESS, where the new care series was immediately voted “Best New Product” in the body care sector, to the eye-catching PoS appearance.
For the PoS, we developed a modular stand display with variable inserts that can also be used as counter displays, a consultation fan, an idea book and a gift box that can be filled flexibly.
A window display rounds off the PoS presentation and puts the evergreen Weleda Skin Food and the three new products Skin Food Light, Skin Food Body Butter and Skin Food Lip Butter in the right light.
