Now the popular Skin Food family is being expanded: based on the legendary Skin Food formula, three new products have been developed specifically for the needs of dry to very dry skin. These new care products offer even more options for intensively nourishing and regenerating the skin and keeping it supple – tailored to different application needs.
Whether as deep moisturizing care for the body, as rich intensive care for particularly stressed skin areas or as a light care product for daily use – the new Weleda Skin Food products perfectly complement the proven formula and offer a natural solution for every skin care situation. Weleda Skin Food will therefore continue to be the first choice for all those who rely on holistic, natural skin care.
We provided extensive support for the market launch of the new superfoods for the skin and developed a holistic strategy to successfully place the new skincare range on the market. A particular highlight was our appearance at the VIVANESS natural cosmetics trade fair, where the products were presented to a broad specialist audience for the first time. The enthusiasm was great – the new range was immediately awarded “Best New Product” in the body care sector, underlining its innovative character and high quality.
However, the products not only attracted attention at the trade fair: a concise and effective brand presence was also developed at the point of sale (PoS). From eye-catching display solutions and informative advisory materials to a coherent visual design, it was ensured that the new superfoods for the skin were perceived in the best possible way.
This targeted and well thought-out launch not only aroused the interest of customers, but also strengthened the brand’s presence in the retail trade in the long term. This laid the foundation for the successful establishment of the new skincare range.
For the PoS, we developed a modular stand display with variable inserts that can also be used as counter displays, a consultation fan, an idea book and a gift box that can be filled flexibly.
A window display rounds off the PoS presentation and puts the evergreen Weleda Skin Food and the three new products Skin Food Light, Skin Food Body Butter and Skin Food Lip Butter in the right light.
More information about our customer Weleda here.
