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The brand’s shape of the year KAISER

To showcase the innovative strength of the Kaiser brand and its extensive range of different baking tins, we developed the “Tin of the Year” campaign. The aim was to highlight the variety and quality of Kaiser bakeware and actively involve baking enthusiasts in the selection process.

In addition to classic bakeware, the focus was also on special designs and new trends that make creative baking even more versatile. The campaign not only communicated the functional benefits of Kaiser bakeware, but also focused on the joy of baking.

Inspiration played a major role here: with appealing recipe ideas, creative applications and high-quality product staging, we created a holistic concept that appeals to both experienced bakers and amateur bakers. The campaign was successfully implemented through online and social media activities as well as targeted PoS measures and attracted a great deal of attention.

The social media campaign presented three particularly innovative Kaiser baking tins, which are characterized by creative designs, practical functions and high-quality materials. The community had the opportunity to actively participate and vote for their favorite baking pan in a user poll.

To make the choice even more exciting, the baking tins were not only presented with high-quality product images, but also with inspiring recipe ideas, application tips and videos that illustrated their versatility and special features. The campaign focused on interaction and engagement by encouraging users to comment on their favorites, share their own baking experiences and exchange ideas with other baking fans.

This dynamic involvement of the community not only increased interest in Kaiser bakeware, but also created a close connection between the brand and its target group. The voting ensured a high reach on social media and at the same time strengthened Kaiser’s brand awareness and innovative strength.

2,425 voting participants made for a neck-and-neck race in which the geometric waistband shape was ultimately chosen as the shape of the year 2018.

More information:
Our customer: KAISER
All projects for our customer KAISER





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