Neudorff, a specialist in garden and plant products, invited us to a pitch with the following question: How can we better engage overwhelmed customers at home improvement stores—and also clearly differentiate ourselves from the competition? Until now, it hasn’t been easy for consumers at the point of sale to figure out which lawn care product is right for their specific lawn’s needs.
We developed a point-of-sale (POS) concept that quickly and easily guides customers to the right product, which is how we won the Neudorff pitch. Our goal was to ensure that DIY store visitors at the POS were neither overwhelmed with information nor left feeling helpless about their lawn problems.
In future, it should be quick and easy: with our lawn care check. How does it work? A QR code at the POS takes the customer directly to the online lawn check. At www.neudorff-rasencheck.de he can determine the exact condition of his lawn using the lawn test and then receive recommendations for the right lawn care products – all with just a few clicks.
Neudorff products now also stand out from the competition at the POS: with our lawn care guidance system with clear color coding. The signal colors immediately create a visual effect from a distance and also serve as a color differentiation aid for customers. This makes it easy for customers to distinguish between the care and repair products at a glance. We also flanked the lawn campaign for Neudorff with billboards and advertisements on social media.
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