Celebrating with the cooking expert: communication concept for Silit’s anniversary

Since 1920, Silit has stood for high-quality cookware “Made in Germany” and has been shaping the world of cooking with outstanding quality and innovative technologies for over a century. In its 100-year company history, Silit has produced numerous groundbreaking product innovations, including the revolutionary Sicomatic® pressure cooker, which redefined fast and energy-saving cooking, and the functional ceramic Silargan®, which is known for its special durability, antibacterial properties and outstanding cooking characteristics. These inventions have permanently changed the way people cook and established the Silit brand as a pioneer in the industry.

For the 100th anniversary, we developed the Silit anniversary campaign, an eye-catching and versatile communication concept that focuses on the tradition, innovative strength and future orientation of the brand. It was particularly important to us to create a flexible solution that could be applied to a wide variety of marketing and sales measures – from digital advertising campaigns and social media content to point-of-sale materials, trade fair appearances and print advertisements.

The concept of the Silit anniversary campaign combines the rich history of the brand with a modern, fresh design that appeals to both existing and new target groups. The success story of Silit is impressively told through a mixture of emotional brand communication, iconic imagery and a clear, high-quality design. At the same time, the future prospects of the brand are emphasized, which continues to stand for the highest quality, functionality and sustainable materials.

This comprehensive anniversary campaign not only pays tribute to Silit’s impressive heritage, but also lays the foundation for forward-looking brand communication that strengthens trust in the brand and further consolidates its position as a premium manufacturer of cookware.

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For the Silit 100th anniversary key visual, we break with the accurately arranged ingredients above the cookware and let them fall dynamically into the pot – in keeping with the festive occasion.
For the catalog, we designed several introductory double pages that break up the content with background information and matching graphics for the respective product categories. We also designed accompanying specialist trade advertisements that show other new products and pick up on the look of the key visual.

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To illustrate Silit’s long tradition, we developed several videos showing, for example, the history of Silit pots over the last 100 years. We designed various PoS materials for retailers, such as modular store displays or window displays to round off the anniversary campaign.

More information:
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