In everyday life, many things have become so self-evident that we hardly think about them – be it clean water from the tap, a reliable power supply or well-functioning means of transportation. But behind these essential services are companies such as Stadtwerke Konstanz, which are highly committed to ensuring smooth operations and guaranteed quality. Following the successful implementation of the new brand identity, we have now also developed a comprehensive image campaign to make people more aware of precisely these services. It builds on the existing claim “For you. For Constance. For tomorrow.” and makes visible how Stadtwerke enriches the lives of citizens every day.
The campaign focuses on the four central corporate divisions: Energy, water, mobility and telecommunications. The aim is to target both existing customers and the general public and to familiarize them with the wide range of services offered by Stadtwerke. Attention-grabbing, emotional and consumer-oriented motifs are used to illustrate how closely Stadtwerke Konstanz is connected to people’s everyday lives – whether in terms of saving electricity at home, safe and sustainable water management, a modern mobility infrastructure or reliable telecommunications solutions.
The campaign not only clearly communicates the service portfolio, but also sustainably strengthens the positive image of Stadtwerke Konstanz. It shows that the company is much more than a utility company – it is a reliable partner for citizens that is actively shaping the future of Constance. With a modern, consistent and emotional visual language, the image campaign ensures maximum visibility and supports the long-term positioning of Stadtwerke as an innovative, future-oriented company that takes responsibility for the region.
The implementation is an authentic visual world and a personal and direct customer approach. By using the overarching text bracket “For you”, we picked up on the existing campaign claim on the one hand, and on the other hand we were able to clearly place the respective customer benefits in all four service areas at the forefront of the communication.
In this way, Stadtwerke is positioning itself as a reliable partner and active co-creator of the region, which not only ensures that its customers’ everyday lives run smoothly, but also makes carefree moments possible on top of that.
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Our customer: Stadtwerke Konstanz
All projects for our customer Stadtwerke Konstanz
In order to make Stadtwerke’s commitment visible to the outside world, various advertising materials were created for the city’s most prominent locations: City Light posters at bus stops, large billboards and advertisements.
The design and wording of our large-scale posters were adapted by Stadtwerke for its own website and social media.