In addition to the development of the image campaign, the entire appearance of Stadtwerke Ulm was also revised. The aim was to create a modern, fresh and future-oriented brand identity that visually underlines the sustainable corporate strategy. The new design combines a clear, concise visual and color language with contemporary typography, creating consistent visual communication across all channels.
This holistic realignment of Stadtwerke Ulm’s image campaign positions the company as an innovative, responsible energy supplier that not only focuses on sustainability and renewable energies, but is also actively involved in shaping the energy transition in the region.
As part of the new brand identity, we developed the key visual “The green shoe”, which symbolizes the fact that Stadtwerke Ulm is not yet a completely sustainable company, but is moving quickly in this direction. The campaign slogan “And we’re going further” also expresses this. For the new, more sustainable positioning of the company, we revised the logo under the claim “Together for a better environment” and adapted the corporate design accordingly.
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Our client: Stadtwerke Ulm
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