Pots made from Silargan® preserve the full flavor and natural aroma of every ingredient. To prove this, we sent a food truck on a taste training tour of Silit’s retail partners.
Can consumers find out which spices have been used in a carrot soup or apple compote?
The Silit roadshow toured across Germany for 50 days: with test tastings, a big competition, accompanying web and print measures and explanatory films about the material and the manufacturing process of Silargan®, the functional ceramic for natural cooking.
We developed a new international brand identity for Silit back in 2013 and gave the brand a complete facelift following its repositioning.
We designed and implemented the roadshow under the motto “Find the natural taste” from A to Z: from the conception of the roadshow to the food truck branding and the promoter outfits to the creation of the explanatory films and all accompanying measures.
