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Silit Roadshow – 44 cities, 50 days of action

Pots made from Silargan® preserve the full flavor and natural aroma of every ingredient. To prove this, we sent a food truck on a taste training tour of Silit’s retail partners.

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Can consumers find out which spices have been used in a carrot soup or apple compote?

The Silit roadshow toured across Germany for 50 days: with test tastings, a big competition, accompanying web and print measures and explanatory films about the material and the manufacturing process of Silargan®, the functional ceramic for natural cooking.

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We developed a new international brand identity for Silit back in 2013 and gave the brand a complete facelift following its repositioning.
We designed and implemented the roadshow under the motto “Find the natural taste” from A to Z: from the conception of the roadshow to the food truck branding and the promoter outfits to the creation of the explanatory films and all accompanying measures.





Further work

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Eber