Can consumers find out which spices have been used in a carrot soup or apple compote? This exciting question puts the sense of taste to the test and shows how finely tuned flavors influence the culinary experience. While mild, earthy spices such as ginger, cumin or nutmeg often provide harmonious depth in carrot soup, a stewed apple unfolds its warm, sweet spice through cinnamon, vanilla or cloves.
But how consciously do people perceive these flavor nuances? Can they taste individual ingredients or are they surprised by the interplay of flavors? This challenge invites you to take a closer look at the fine details of spices and to train your own palate – a sensory journey of discovery that combines enjoyment and knowledge in a delicious way.
The Silit roadshow toured across Germany for 50 days:
with test tastings, a big competition, accompanying web and print measures
and explanatory films about the material and manufacturing process of Silargan®,
the functional ceramic for natural cooking.
We developed a new international brand identity for Silit back in 2013 and
gave the brand a complete facelift following the repositioning.
We designed and implemented the roadshow under the motto “Find the natural taste”,
from A to Z: from the conception of the roadshow
to the food truck branding and the promoter outfits to the creation of the explanatory films
and all accompanying measures.
More information:
Our customer: Silit
All projects for our customer Silit
