The Weleda Christmas gift set impresses with its striking PoS appearance and lovingly developed gift packaging. For Weleda, as one of the strongest “gift brands”, the Christmas period is an important and high-selling campaign period. We were able to support this and, as every year, set a highlight in the specialist trade. And with success: in 2019, the gift sets and PoS advertising materials were completely sold out for specialist retailers early on.
For the PoS, we designed and developed individual gift packaging for different price ranges and target groups. By using different materials and shapes as well as an individual design, we offer the end user a wide selection for every taste.
Every gift box is produced using sustainable materials: Environmentally friendly cardboard packaging such as PaperWise, GOTS-certified textiles or wood from sustainable forestry are used.
We developed and designed a new Advent calendar with 24 small natural cosmetics gifts for the run-up to Christmas. Here, too, attention was paid to sustainability: The finishes used are as environmentally friendly as possible and embossing foil has been completely dispensed with.
A floor display accessible from all sides was developed to showcase the Weleda Christmas gift set at the PoS. Set up in just a few simple steps, it offers plenty of space for the gift sets and gives retailers plenty of scope for customization. A high-quality shop window decoration rounds off the PoS presentation.
