What we think, what we discover, what amazes us, what touches us: All of this is given space here. Just keep reading, keep thinking, keep talking. And stay up to date on trends, us and our work with our newsletter four times a year.
December 2024
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Purpose Marketing How a communication strategy based on a foundation of values can strengthen brand loyalty in the long term....
December 2024
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Storytelling in marketing Storytelling in marketing is the key to arousing emotions and bringing brands to life. ...
December 2024
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Green Claims Directive - just well-intentioned or well done? The new EU directive is about to be adopted. Basically welcome: putting on a green coat is no longer possible...
November 2024
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Eberle on Tour: Festival for sustainable marketing BAM! Bock auf Morgen Festival in Berlin. Of course, Germany's most sustainable advertising agency was not to be missed. We...
May 2024
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Biodiversity now has a color The new Pantone pink for biodiversity is friendly, pastel and warm. A shade that will hopefully attract a lot of...
May 2024
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Interview on the topic of branding with Prof. Dr. Stephen Schuster Branding is much more than just the brand logo! All aspects that make up a brand are included here. In...
May 2024
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Sustainability seal Given the variety of sustainability certificates, it is not easy to define either for consumers or for companies: Which sustainability...
May 2024
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Green Claims Directive - just well-intentioned or well done? The new EU directive is about to be adopted. Basically welcome: putting on a green coat is no longer possible...
May 2024
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Pantone color 2022 "Very Peri" is the Pantone color 2022. A deep violet blue. There have always been violet tones in recent years,...
May 2024
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CSR reporting obligation: 2024 brings an extension Sustainability reporting will become more comprehensive and will affect significantly more companies than before. An EU-wide reporting standard is intended...
May 2024
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You, you, you? How do I tell my customer? To get straight to the point: There is no right or wrong answer to this question. Because without empathy and...
May 2024
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Antimicrobial lacquer Admittedly, it could pass for a James Bond invention, but it is real: Lock 3, a new antimicrobial dispersion varnish...
May 2024
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The CO2 footprint of a website We have been supporting customers on their path to climate neutrality for a long time. In recent months, emissions from...
May 2024
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The best advertising space in the world The perfect advertising space has hardly any wastage, is so interesting that the customer absolutely wants to take it and,...
May 2024
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Pantone color of the year 2021 The year 2020 brought many changes and special features for all of us. True to this motto, the Pantone Color...
May 2024
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Biofach 2020: Eberle on tour What are this year's trends at Biofach? We were there and not only found hemp and ginger in every form,...
May 2024
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Climate-positive & climate-neutral: What is What The younger generation is on strike for more climate protection, and companies are starting to react: "climate-neutral" and "climate-positive" are...
May 2024
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Progressive web apps: an app without an app Progressive Web Apps (PWA) are a new concept in mobile Internet use. They feel similar to conventional apps and also...
May 2024
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Climate killer or environmental friend? Gentle eyes, brown spots: When you think of a climate killer, you tend to think of factory chimneys or caravans...
May 2024
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Guest article: 48 - The world after Corona The coronavirus backwards forecast: how we will be surprised when the crisis is "over". A guest article by trend and...
May 2024
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Glossary: 12 sustainability terms explained Protocols, goals, definitions: We have heard many a term in connection with the complex topic of sustainability. And perhaps asked...
May 2024
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Product test: Beyond Meat Burger What does "plant-based meat" taste like? That's what Ethan Brown, founder of Beyond Meat, calls it. He is convinced that...
May 2024
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Pantone relies on Classic Blue Simple blue is the Pantone color of the year 2020 and therefore the new number one design color: classic, elegant...
May 2024
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Helvetica Now: Redesign of a classic Monotype presents Helvetica Now and brings classic Helvetica into the 21st century....
May 2024
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The writing on the movement: Greta Grotesk A demo without signs? Unimaginable. Greta Thunberg has impressively shown how to shape protest. The original Greta poster letters are...
May 2024
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Milk prices: How much organic can it be? Bioland at Lidl, Demeter at Kaufland: Where should organic products be sold? Using fresh milk as an example, we analyze...
May 2024
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Pinterest ads: when advertising becomes inspiration What possibilities and opportunities do Pinterest ads offer for companies? We have tested the advertising possibilities of Pinterest and are...
May 2024
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7 facts about the new packaging law What will change with the new Packaging Act? You can find out the most important innovations and why it pays...
May 2024
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German superfood: eating cherries is also good with us Superfoods from overseas have been experiencing a huge hype within the food industry for years. Super healthy for us, but...
May 2024
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Sustainable packaging: a powerful selling point in the organic market Plastic waste in the oceans, microplastics in food - consumers are fed up. Organic quality no longer just refers to...
May 2024
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Trend color of the year 2019 The Pantone color of the year 2019 is Living Coral. A warm and vibrant shade that we are sure to...
May 2024
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Food trends 2019 What are the mega trends? The Food Report by trend researcher Hanni Rützler explores this question. We explain the most...
