What we think, what we discover, what amazes us, what touches us: All of this is given space here. Just keep reading, thinking and talking. Subscribe to our quarterly newsletter to stay conveniently informed about news, our team and our projects.
December 2024
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Purpose Marketing How a communication strategy based on a foundation of values can strengthen brand loyalty in the long term....
December 2024
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Storytelling in marketing Storytelling in marketing is the key to arousing emotions and bringing brands to life. ...
December 2024
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Green Claims Directive - just well-intentioned or well done? The new EU directive is about to be adopted. Basically welcome: putting on a green coat is no longer possible...
November 2024
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Eberle on Tour: Festival for sustainable marketing BAM! Bock auf Morgen Festival in Berlin. Of course, Germany's most sustainable advertising agency was not to be missed. We...
May 2024
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Biodiversity now has a color The new Pantone pink for biodiversity is friendly, pastel and warm. A shade that will hopefully attract a lot of...
May 2024
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Interview on the topic of branding with Prof. Dr. Stephen Schuster Branding is much more than just the brand logo! All aspects that make up a brand are included here. In...
May 2024
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Sustainability seal Given the variety of sustainability certificates, it is not easy to define either for consumers or for companies: Which sustainability...
May 2024
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Green Claims Directive - just well-intentioned or well done? The new EU directive is about to be adopted. Basically welcome: putting on a green coat is no longer possible...
May 2024
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Pantone color 2022 "Very Peri" is the Pantone color 2022. A deep violet blue. There have always been violet tones in recent years,...
May 2024
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CSR reporting obligation: 2024 brings an extension Sustainability reporting will become more comprehensive and will affect significantly more companies than before. An EU-wide reporting standard is intended...
May 2024
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You, you, you? How do I tell my customer? To get straight to the point: There is no right or wrong answer to this question. Because without empathy and...
May 2024
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Antimicrobial lacquer Admittedly, it could pass for a James Bond invention, but it is real: Lock 3, a new antimicrobial dispersion varnish...
May 2024
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The CO2 footprint of a website We have been supporting customers on their path to climate neutrality for a long time. In recent months, emissions from...
May 2024
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The best advertising space in the world The perfect advertising space has hardly any wastage, is so interesting that the customer absolutely wants to take it and,...
May 2024
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Pantone color of the year 2021 The year 2020 brought many changes and special features for all of us. True to this motto, the Pantone Color...
May 2024
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Biofach 2020: Eberle on tour What are this year's trends at Biofach? We were there and not only found hemp and ginger in every form,...
May 2024
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Climate-positive & climate-neutral: What is What The younger generation is on strike for more climate protection, and companies are starting to react: "climate-neutral" and "climate-positive" are...
May 2024
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Progressive web apps: an app without an app Progressive Web Apps (PWA) are a new concept in mobile Internet use. They feel similar to conventional apps and also...
May 2024
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Climate killer or environmental friend? Gentle eyes, brown spots: When you think of a climate killer, you tend to think of factory chimneys or caravans...
May 2024
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Guest article: 48 - The world after Corona The coronavirus backwards forecast: how we will be surprised when the crisis is "over". A guest article by trend and...
May 2024
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Glossary: 12 sustainability terms explained Protocols, goals, definitions: We have heard many a term in connection with the complex topic of sustainability. And perhaps asked...
May 2024
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Product test: Beyond Meat Burger What does "plant-based meat" taste like? That's what Ethan Brown, founder of Beyond Meat, calls it. He is convinced that...
May 2024
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Pantone relies on Classic Blue Simple blue is the Pantone color of the year 2020 and therefore the new number one design color: classic, elegant...
May 2024
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The writing on the movement: Greta Grotesk A demo without signs? Unimaginable. Greta Thunberg has impressively shown how to shape protest. The original Greta poster letters are...
May 2024
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Pinterest ads: when advertising becomes inspiration What possibilities and opportunities do Pinterest ads offer for companies? We have tested the advertising possibilities of Pinterest and are...
May 2024
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German superfood: eating cherries is also good with us Superfoods from overseas have been experiencing a huge hype within the food industry for years. Super healthy for us, but...
May 2024
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Sustainable packaging: a powerful selling point in the organic market Plastic waste in the oceans, microplastics in food - consumers are fed up. Organic quality no longer just refers to...
January 2024
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One for all countries - the new EU packaging regulation Everyone knows it, everyone is annoyed by it: After shopping, the garbage can is overflowing with plastic film, cardboard boxes...
May 2019
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Helvetica Now: Redesign of a classic Monotype presents Helvetica Now and brings classic Helvetica into the 21st century....
May 2019
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Milk prices: How much organic can it be? Bioland at Lidl, Demeter at Kaufland: Where should organic products be sold? Using fresh milk as an example, we analyze...
February 2019
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7 facts about the new packaging law What will change with the new Packaging Act? You can find out the most important innovations and why it pays...
December 2018
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Trend color of the year 2019 The Pantone color of the year 2019 is Living Coral. A warm and vibrant shade that we are sure to...
September 2018
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Food trends 2019 What are the mega trends? The Food Report by trend researcher Hanni Rützler explores this question. We explain the most...
