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McDonald’s Sustainability Report 2018 compact

As the previous year we developed the idea and design of the compact McDonald’s Sustainability Report 2018. It is aimed directly at restaurant visitors and presents the company’s sustainability management in an understandable way.

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At McDonald’s, packaging is an important and always topical issue. Our design concept picks up on this theme and “recycles” the packaging material. We use origami animals or drinking cup lamps to illustrate the sustainability facts. The report is also linked to McDonald’s “Believe it or not” campaign, which provides information about the company’s current projects.

The McDonald’s compact sustainability report is now available in restaurants across Germany. An online version is available here:

‘ McDonald’s sustainability report compact

More information:
Our client: McDonald’s
All projects for our client McDonald’s





Further work
McDonald's - Sustainability report 2019
McDonald’s
McDonald's Nachhaltigkeitsbericht 2019 Konzept
McDonald's - Sustainability report 2019
McDonald’s
McDonald's - Sustainability report
McDonald’s
Cover des Berichts
McDonald's - Sustainability report
McDonald’s
McDonald's - Sustainability Report 2017
McDonald’s
McDonald's Nachhaltigkeitsbericht 2017 Design
McDonald's - Sustainability Report 2017
McDonald’s
Weleda - Children's showers campaign
Weleda
Weleda Kinderduschen Packshots
Weleda - Children's showers campaign
Weleda
Weleda - Shower with the best ingredients Campaign
Weleda
weleda dusche kampagne
Weleda - Shower with the best ingredients Campaign
Weleda
MBW - Image campaign We supply our country
MBW
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MBW - Image campaign We supply our country
MBW
Holle - Corporate Identity
Holle
Holle Markenauftritt CI
Holle - Corporate Identity
Holle
Alnatura - 40th anniversary campaign
Alnatura
40 Jahre Alnatura Jubiläumskampagne
Alnatura - 40th anniversary campaign
Alnatura
Alnatura - Soft relaunch packaging milk alternatives
Alnatura
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Alnatura - Soft relaunch packaging milk alternatives
Alnatura
Eber