As the previous year we developed the idea and design of the compact McDonald’s Sustainability Report 2018. It is aimed directly at restaurant visitors and presents the company’s sustainability management in an understandable way.
At McDonald’s, packaging is an important and always topical issue. Our design concept picks up on this theme and “recycles” the packaging material. We use origami animals or drinking cup lamps to illustrate the sustainability facts. The report is also linked to McDonald’s “Believe it or not” campaign, which provides information about the company’s current projects.
The McDonald’s compact sustainability report is now available in restaurants across Germany. An online version is available here: