What we think, what we discover, what amazes us, what touches us: All of this is given space here. Just keep reading, keep thinking, keep talking. And stay up to date on trends, us and our work with our newsletter four times a year.
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Eberle on Tour: Festival for sustainable marketing BAM! Bock auf Morgen Festival in Berlin. Of course, Germany's most sustainable advertising agency was not to be missed. We would like to share three topics that we personally found particularly inspiring.
Welcome SlooOW We have been looking after SlooOW Germany's Facebook and Instagram pages for a few months now. In addition to the concept, we are also responsible for the creative implementation and complete management.
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Eberle wins German Brand Award 2024 for Bad Reichenhall campaign We have been honored with the German Brand Award 2024 in the category Excellence in Brand Strategy and Creation: Brand Communication - Classic Campaign for the launch campaign of AlpenJodSalz with selenium from Bad Reichenhaller.
Eberle Behind the Scenes How ideas take shape, which values guide us and how we strengthen brands sustainably: discover everything that makes working with us special in our new showreel.
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Eberle forges international agency alliance Customer needs and markets are becoming increasingly complex - in light of this fact, Eberle has established a value-based partnership with the renowned agency Gauger+Associates in San Francisco.
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Activation campaign launched by Südwest Presse Together with Eberle, Südwest Presse has developed an advertising concept for a total of 11 daily newspapers in south-western and eastern Germany.
Launch AlpenJodSalz with selenium from Bad Reichenhaller Bad Reichenhaller is expanding its range of Alpine salts with a salt for those who eat less meat. We provided all-round support for the launch: from the packaging design and retail communication to the public campaign.
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Alnatura permanent price campaign Inflation is driving prices up sharply and thus having a massive impact on consumer behavior - and this is also affecting the organic sector. Alnatura is responding to this with a permanent price campaign: "Save on price, not quality!"
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We donate to the Ukraine Our fundraising campaign raised a total of 3020 euros for the "Medical Aid for Ukraine" initiative of the German Red Cross. The amount will be used to co-finance important medical supplies for the care of the wounded.
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new business podcast: Bernd Eberle in conversation with Heiko Burrack Sustainability - a word that divides opinion. This is mainly due to the fact that it feels like everyone is now claiming to be "sustainable". Bernd Eberle spoke to Heiko Burrack from new business about sustainability communication.
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Eberle launches the www.klimapositiv.world platform Eberle sets an example in terms of climate protection and launches a new platform. The aim of the platform is to help companies do more for climate protection - starting with their own website.
Eberle is climate-positive After 10 years of climate neutrality, we are going one step further: Eberle is climate-positive. In other words, we offset more emissions than we cause. And we are also working to avoid and reduce emissions.
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Alnatura is the most popular supermarket in Germany With an overall satisfaction score of 1.84, Alnatura not only scored best in the "organic markets" category, but also achieved the highest score in the overall ranking of all the stores surveyed.
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Davert large-scale campaign: Organic is so colorful In mid-September, Davert launched its first OOH campaign in the vicinity of health food stores and food retailers throughout Germany, reaching more than 25 million people.
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W&V reports on babyclub.de’s sophisticated strategy Where real added value is combined with precise, far-reaching online marketing: W&V reports on the successful model of the Eberle platform babyclub.de in the "Communities" 06/2020 issue.
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“Advocate of the greatest possible taste” – redesign for bio-verde The natural delicatessen manufacturer from Bavaria offers organic specialties inspired by markets from all over the world. In keeping with this, we have created a fresh overall appearance that invites gourmets to enjoy.
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Winner: German Brand Award for DuMont campaign Eberle's relaunch campaign "I want the whole picture." was honored with the German Brand Award 2020 in the "Integrated Campaign" category.
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A real matter of the heart: our beehive Because the habitat of bees is endangered worldwide, we wanted to make our small contribution to protecting bees with our own beehive. Recently, 15,000 new employees joined the Eberle team.
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New campaign: We supply our country Eberle is developing a campaign for the state of Baden-Württemberg that values farmers and products from Baden-Württemberg.
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Sustainable floor display for Weleda For Weleda's new XMAS floor display, we took all environmental factors into account and optimized the choice of materials, outer packaging, logistics and transport.
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25 years of Alnatura & Eberle We have been working for Alnatura for 25 years. We took this as an opportunity to submit a case for the Effie Award. This has been selected as one of the finalists. Read the article from the Effie yearbook here.
New packaging: Froop Naturgenuss gets a new look A new yogurt in the Froop family: gently pureed fruit, less sweet in taste and without gelatine. Our task? How can the fruitiness, naturalness and enjoyment of the new Froop be conveyed to the outside world?
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DuMont campaign honored with German Design Award The relaunch campaign "I want the whole picture." developed by Eberle for DuMont's travel paperbacks is "Winner" of the German Design Awards 2020.
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New Viscom website Viscom Fotografie launches new website - a clear profile with interesting cases.
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Eberle succeeds inreducing CO2 Eberle has been completelyCO2-neutral since 2011. We have now succeeded in reducing emissions by as much as a quarter.
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Double budget gain Double the budget for information and communication measures for food from Baden-Württemberg.
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Budget won Following a pitch and subsequent market research, Allos awards the communications budget to Eberle.
Relaunch for KAISER The WMF Group commissions Eberle to redesign the brand image of KAISER bakeware.
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Biodiversity now has a color The new Pantone pink for biodiversity is friendly, pastel and warm. A shade that will hopefully attract a lot of attention. The aim is to support the United Nations and other NGOs in the fight against global species extinction.
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Interview on the topic of branding with Prof. Dr. Stephen Schuster Branding is much more than just the brand logo! All aspects that make up a brand are included here. In this interview, Prof. Dr. Stephen Schuster explains what characterizes good branding, what trends there are in this area and much more. Schuster teaches at the renowned HDM in Stuttgart and is a member of the strategy team at Eberle.
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Sustainability seal Given the variety of sustainability certificates, it is not easy to define either for consumers or for companies: Which sustainability labels make the most sense? That's why we've developed a rough guideline with the most relevant seals and certifications that you can easily follow.
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Green Claims Directive – just well-intentioned or well done? The new EU directive is about to be adopted. Basically welcome: putting on a green coat is no longer possible if there is nothing green underneath. But will this result in an EU legal juggernaut - will everything be complicated in future and will good initiatives be thwarted? Here are the most important facts as things stand at present.
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Pantone color 2022 "Very Peri" is the Pantone color 2022. A deep violet blue. There have always been violet tones in recent years, and yet "Very Peri" is something special.
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CSR reporting obligation: 2024 brings an extension Sustainability reporting will become more comprehensive and will affect significantly more companies than before. An EU-wide reporting standard is intended to create additional transparency and better comparability...
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You, you, you? How do I tell my customer? To get straight to the point: There is no right or wrong answer to this question. Because without empathy and listening carefully to your own brand values, the target group and the market, this is not possible either. Addressing customers is part of the corporate identity. And more and more companies are becoming aware of this. We listened to ourselves about this.
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Antimicrobial lacquer Admittedly, it could pass for a James Bond invention, but it is real: Lock 3, a new antimicrobial dispersion varnish for paper that kills microbes on contact. Exciting. We report on how this works.
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The CO2 footprint of a website We have been supporting customers on their path to climate neutrality for a long time. In recent months, emissions from the company's own website have become increasingly relevant. This CO2 footprint must also be taken into account as part of a climate neutrality strategy. But how big is it? How can this be measured? We have the answers.
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The best advertising space in the world The perfect advertising space has hardly any wastage, is so interesting that the customer absolutely wants to take it and, on top of that, pays for it himself. Isn't there? Yes, it is. Find out how and where here.
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Pantone color of the year 2021 The year 2020 brought many changes and special features for all of us. True to this motto, the Pantone Color Institute is also starting the new year 2021.
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Biofach 2020: Eberle on tour What are this year's trends at Biofach? We were there and not only found hemp and ginger in every form, but also discovered new, plastic-free packaging solutions.
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Climate-positive & climate-neutral: What is What The younger generation is on strike for more climate protection, and companies are starting to react: "climate-neutral" and "climate-positive" are their new buzzwords. But what do they mean? Are they a marketing gimmick or a must-do? And how is it even possible to be climate-neutral or even climate-positive? One comment.
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Progressive web apps: an app without an app Progressive Web Apps (PWA) are a new concept in mobile Internet use. They feel similar to conventional apps and also have some of the same features - such as push notifications - but have very clear advantages.
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Climate killer or environmental friend? Gentle eyes, brown spots: When you think of a climate killer, you tend to think of factory chimneys or caravans of cars. For years, cows have also been regarded as climate polluters. It's time to get their bad image off the ice.
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Guest article: 48 – The world after Corona The coronavirus backwards forecast: how we will be surprised when the crisis is "over". A guest article by trend and futurologist Matthias Horx. More information at www.horx.com and www.zukunftsinstitut.de.
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Glossary: 12 sustainability terms explained Protocols, goals, definitions: We have heard many a term in connection with the complex topic of sustainability. And perhaps asked ourselves what they actually mean. In our short checklist, we explain the 12 most important keywords in a nutshell.
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Product test: Beyond Meat Burger What does "plant-based meat" taste like? That's what Ethan Brown, founder of Beyond Meat, calls it. He is convinced that our climate doesn't care what we put between two halves of a bread roll. Let's test it out.
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Pantone relies on Classic Blue Simple blue is the Pantone color of the year 2020 and therefore the new number one design color: classic, elegant and underrated.
The writing on the movement: Greta Grotesk A demo without signs? Unimaginable. Greta Thunberg has impressively shown how to shape protest. The original Greta poster letters are now available as a typeface.
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Milk prices: How much organic can it be? Bioland at Lidl, Demeter at Kaufland: Where should organic products be sold? Using fresh milk as an example, we analyze the impact of added value and positioning and show why strong brands are so important.
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Pinterest ads: when advertising becomes inspiration What possibilities and opportunities do Pinterest ads offer for companies? We have tested the advertising possibilities of Pinterest and are convinced by the results.
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7 facts about the new packaging law What will change with the new Packaging Act? You can find out the most important innovations and why it pays to use sustainable packaging here.
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German superfood: eating cherries is also good with us Superfoods from overseas have been experiencing a huge hype within the food industry for years. Super healthy for us, but unfortunately not so good for the climate. Regional superfoods are the new heroes in the supermarket: beet, elderberry, linseed ...
Trend color of the year 2019 The Pantone color of the year 2019 is Living Coral. A warm and vibrant shade that we are sure to see a lot more of this year.
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Food trends 2019 What are the mega trends? The Food Report by trend researcher Hanni Rützler explores this question. We explain the most important keywords.
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Eberle wins German Sustainability Award As a "pioneer for transformation", we were the first advertising agency ever to be awarded the German Sustainability Award 2024 in the advertising and PR category.
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Launch of the Prima! Alnatura brand Organic food is less popular because it is considered expensive. Alnatura is responding to this with the inexpensive Prima! Alnatura.
Reusable campaign by the Schrozberg dairy farmers The Schrozberg dairy farmers are as stubborn as ever - also when it comes to recycling. With the new reusable campaign, we wanted to make it crystal clear once again how stubborn dairy farmers really are.
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Byodo – Print campaign continues Discover the diversity of the Byodo range in the current print campaign, which features Italian pasta, frying oils and spicy delicatessen sauces.
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Eberle publishes sustainability report In the interests of transparent reporting, we have voluntarily based our 2020 Sustainability Report on the criteria of the German Sustainability Code for the first time.
More than 1 million visitors per month Our online portal babyclub.de breaks the 1 million unique user barrier and thus achieves a high reach among pregnant women.
